SNAPFISH RETAIL APP

User Account Features

OVERVIEW

Personalized Experience.

Snapfish retail app continues to expand the customer personalized experience with access to account features like Order History, Saved Projects, Notifications, and Photo Source options.

PLATFORM

Native Mobile App (iOS and Android)

MY ROLE

Lead Designer.

Led the redesign integration-- from user research, organizing the information structure, design ideation, prototypes to user testing.

THE DISCOVERY

Uncovering the Assignment.

Some of my initial research included understanding the current userflow (Signed In/Out States) and screen interface audit.

Existing Userflow

A couple of notes I took navigating through the screens.

Existing Account Screens

A couple of notes I took navigating through the screens.

Logged out Account

Photos and Shop nav appear in the account section.

Signed in User

Account name and promo section appears above Photos and Shop nav.

Account Settings

Accessed through the gear icon, settings emerges as an overlay with Photo Sources, Notifications, and Sign out options.

Photo Sources and Notifications

Sub sections of settings within the overlay.

THE EVIDENCE

Data and Customer Insights.

Qualitative and Quantative data examples from the analytics team gathered as part of research.

THE APPROACH

Experience Strategy.

My approach is to reorganize the information architecture and introduce features best suited to our current user needs.

I plan on achieving this by doing these three things:

• Group sections by family

• Determine the different states of affairs

• Order of priority

Framework

Here's how this new user account experience will fit in the existing framework model.

IDEATION

Design Direction.

It came down to two solid direction best for both usability and brand.

Direction I

Direction II

RESULTS

Assessment / Comparative Testing.

We gave users task to complete and score their experience from 1 to 10 (10 being the highest).

Group 1 "Linda"

Group 2 "Kathy"

Prototype 1

Straightforward

Linda: 8     Kathy: 8      Total: 16

Interface

Linda: 9     Kathy: 7      Total: 16

Overall Usability

Linda: 8     Kathy: 9      Total: 17

Total Score: 49

Prototype 2

Straightforward

Linda: 7     Kathy: 6      Total: 13

Interface

Linda: 7     Kathy: 7      Total: 14

Overall Usability

Linda: 8     Kathy: 7      Total: 15

Total Score: 42

THE LAUNCH

New Feature Introduction.

We deployed Direction 1 with some modifications based on our findings. The launch went off without a hitch! Given the complexity of the project from the backend standpoint, an amazing feat to our engineers for making this happen.

"F*cking love this update! No more unsaved projects."
★★★★☆

Karen from around the way

"It has made my life easier."
★★★☆☆

Baby Momma from the South

"This saved my marriage! Literally.. Thanks Snapfish!"
★★★☆☆

Girl from the midwest

"Having an account makes sense now!"
★★★☆☆

Unemployed Mom